Contactless but impactful: developments in spa services
Treating long-haul COVID symptoms will also expand the offerings. With 13.7% of the 20,000 survey participants showing long-term symptoms, this could represent substantial demand. RAKxa, a medical spa in Thailand, offers Ya-Pao detox treatments as part of its COVID-19 health rejuvenation program. The SHA Wellness Clinic in Spain has launched a week-long post-COVID program including Watsu therapy, reflexology and brain photobiomodulation. Lanserhof Tegernsee’s 14-day COVID treatment, which includes respiratory therapy, altitude training and inflammation-reducing diet plans, will cost clients around $ 10,000. As the state’s medical systems buckle under the pressure of the pandemic, those who can afford it will seek more comfortable settings where possible.
The touchless spa experience is emerging as a technology-fueled bridge between traditional spa treatments and remote services. The Carillon Miami Wellness Resort offers a meditation and red light therapy capsule, as well as whole body electric cryotherapy. “Through this new division, our clients have access to new, outcome-oriented therapies that can address their physical, mental and spiritual health issues with limited outside contact. Today more than ever, innovation is crucial to offer the best spa experience ”, comments Tammy Pahel, vice president of spa and wellness operations. Elemis offers a non-contact facial treatment, in which all aspects, from skin diagnosis to product application, are carried out via digital or manual tools, maintaining a distance between the practitioner and the client. Luum’s AI-powered robot, which can perform eyelash extensions in under 20 minutes, offers a potential future in services for those who are feeling brave enough to let a machine operate on their lashes. For Anna Moine, spa strategist and founder of ALM Consult, contactless technologies have divided the market. “I think this is a direct result of COVID, but now there is a counterculture to it, and some of the spas that have implemented contactless technologies are now seeing that they are not getting any feedback on investment, ”she explains.
With many consumers still concerned about the safety and hygiene measures of local spas, this also sparks a desire for devices that recreate the same results. High-end residential towers are now offers spa services. Six Senses Spas have created in-home content for customers, reaching 6,046,706 people. For in-person services, a sense of personal security for the most vulnerable clients remains paramount. “There are practical things the spa industry is doing to address these concerns. It comes down to that element of remediation, not just implementing them but communicating them, being really transparent to instill that trust, focusing more on safety protocols and training to really ensure compliance among members. staff, ”adds Lahm. Some generations of clients are less risk averse than others. “Young consumers are coming back, they have a much higher tolerance for risk and that’s not necessarily a concern for them,” he says.
Providing a safe space also extends to staff members, Lahm stressing the need for spas to take care of their employees, to ensure better working conditions and better wages. Not only are they facing the financial effects of the pandemic, but as the spa segment has had a decreasing number of employees entering the field, so has the individual’s workload increased. “Instill a sense of compassion and empathy because people come back to spas and they are hurt and want to be heard [is important],” he says.
Growing urbanization and the growth of the geriatric population are other driving forces. “The fastest growing category right now is senior residences that offer wellness and spa experiences to baby boomers. Anything that integrates nutrition, well-being, well-being is really sought after by an older generation who wants to live longer and in better health, ”adds Moine. It seems that spa services as a whole are becoming more and more polarized opposites: the holistic brigade and those who want cosmetic services behind the wheel.
Apart from upward trends and revenue streams, one of the biggest challenges for the spa industry continues to be the democratization of services – something that has unfortunately had to take a back seat when most spa establishments are struggling for survival. “It’s very isolated from the upper economic brackets, which is the big problem. There is a constant conversation about how to democratize wellness, make it more accessible to a larger segment of the population and become more welcoming to non-white populations, ”comments Lahm. Mobile apps offering meditation, fitness, and therapy have played an important role here, while due to their lower cost, hydrothermal treatments like public baths, steam rooms, and saunas are also popular options.
Whether customers return to ancient centuries-old practices with a mind-body-spirit approach, bio-hacking their bodies, or accessing spa services from the comfort of their own homes, the spa industry has had to revamp its offerings to entice consumers. customers to come back. . But once customers reconnect with such spaces, they’re likely to remember that even in the busiest of times, an oasis of calm is always welcome.