Georgia May Jagger at Bleach London’s New Los Angeles Lounge

Bleach London, the cult salon known for spearheading the dip-dye trend and kaleidoscopic DIY colors and kits, has opened its first U.S. salon and storefront in Los Angeles at 8024 W. 3rd St Working alongside a team of transatlantic stylists trained in Bleach’s branded approach to color and hair care, co-founder Alex Brownsell (colorist to Florence Welch and Harry Styles), makes an appointment for the first time since. a decade in the four-chair space, offering his $ 1,000 color experience. Long-time client and model Georgia May Jagger, also an investor and co-owner of the salon, delves into all things hair.

What services do your LA customers demand?

They are obviously looking for a classic blonde. In London, I think they’re a bit more experimental. But in LA that’s also a thing, that’s why we wanted to be there. … What we’re really seeing are more of the reds, the bleached bits, the streaks.

Who is your hair icon?

I always say it’s my mother [Jerry Hall], but really Alexis is my hair icon because she taught me how to do my own hair, cut my own hair, style my own hair. Plus, Grace Jones is a great one.

Trend you haven’t tried yet?

I really want to make blue everywhere. I have thought about it a lot but it is the longest to come out. I made the rainbow dip-dye for the launch and Alex planned it perfectly to be washed in time so I could get back to work.

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