The Pure Collective show arrives on Grand Boulevard

MIRAMAR BEACH — From Dalton, Georgia, fishing to successful businesswoman at the beach, Adrianne Brackett is set to open her second full-service salon, Pure Collective Salon, on Grand Boulevard in Sandestin.

The spring opening coincides with 17 years since the US Air Force brought her and her husband, Patrick, to South Walton, and a dozen years since she opened her first salon, Pure & Couture. , in Destin.

“We decided to stay and put down roots. We could see ourselves raising our family here,” said Brackett, now a mother of two sons, ages 14 and 9, and living in Santa Rosa Beach.

Since becoming a salon owner in her twenties, Brackett has honed her business acumen and developed a loyal following. She has built a successful team of stylists, beauticians and associates at Pure & Couture. Team spirit and continuous training are the core values ​​of her salon and her personal brand.

“Our corporate culture encourages our people to learn and grow. I want to provide them with an environment to continue their growth and the best tools to encourage continuing education,” said Brackett, who also uses educators to train staff and improve their service offerings.

Brackett began her career while still in high school, where she already knew she wanted to be part of an exciting creative community. She continued to train with Redken and Paul Mitchell, and eventually provided educational services to Paul Mitchell at the national level. In addition, she holds numerous certifications, especially for master classes in haircuts, coloring and extensions.

As Brackett’s business grew, so did his customer base and geographic reach, with a large customer base in South Walton.

“For me, Grand Boulevard is a place I aspired to be. I love the events and how the center supports its merchants and community,” Brackett said of the South Walton Town Center.

Pure Collective Salon will offer world class services including specialist coloring, cuts, hair extensions, facials, eyelash extensions, makeup applications and possibly barbering services including hot shaves .

His company is currently a partner of brands such as L’Oréal Professionnel, Kerastase and Oribe.

Brackett says his favorite part of the job is when his guests are happy and his team is thriving. “It’s always about making the guest feel amazing, comfortable and cared for,” she said.

The new salon is already working to schedule guest artists for demonstrations and training for makeup applications, haircuts and color.

“I want to learn and give my staff the opportunity to learn. It’s exciting to learn from amazing artists! said Brackett.

Pure Collective Salon opens in April at 600 Grand Boulevard, Suite 102. The company is currently interviewing for guest services team members, hairstylists and barbers, and its associate program is among the most elitists.

Visit for more information or to apply.

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